Jesse Liu Concert Promoter and Manager for the band Hibria Ep 37

19 November 2013

A note from Talking Taiwan host Felicia Lin:


When I spoke with Jesse Liu a concert promoter and manager of the Brazilian band Hibria, our conversation touched upon the music scene in Asia and comparisons between Hong Kong, China, Taiwan and South East Asia. Jesse also spoke more specifically about the music industry in Taiwan.



Here’s a little preview of what we talked about in this episode:


  • How Jesse balances managing a band and being a concert promoter
  • The Brazilian band, Hibria that Jesse manages
  • The financial risk involved in being a concert promoter
  • The difference between being a band manager and a concert promoter
  • How Jesse compares the various markets in Asia (e.g. Hong Kong, China, Taiwan, and South East Asia markets)
  • How Jesse compares the music scenes in Korea, China and Japan
  • How Taiwan is still a leading producer of Chinese language pop music
  • The most popular bands in Taiwan
  • How Taiwan’s music industry has changed over the course of Jesse’s career
  • What does it take to make a band successful?
  • The challenges involved in booking shows for bands in China
  • The music business in Taiwan



Related Links:


Jesse’s concert promoting business Icon Promotions:


Hibria’s website:


Hibria’s Facebook page: